The 50 winners of the coveted iF gold awards were announced at a lavish award ceremony at CeBIT. The Loewe Reference caused a sensation receiving a total three gold iF awards. The internationally renowned jury, which included designer Sophie Lovell (Berlin), Cédric Ragot (Montreuil) and Chiaki Murata (Osaka), had particular praise for the outstanding design of the Reference 52 TV, the Reference Sound Standspeaker electrostat speakers and the Reference Floor Panel Medium set-up option. “Here, once again, material and design quality are united in complete harmony. Understated, elegant and extremely unusual and innovative as an ensemble, Loewe succeeds in constantly surprising us and reinventing itself. The design, however, remains true to the line, fitting perfectly into the product range".