New line up of Sony 4K TVs... starting at $1295 for X80J 55"

The Television marketplace is notoriously cut throat. We, as a small family run retailer, struggle to find a foot hold amongst big national retailers like Harvey Norman and JB HiFi who can manage to sell units below our cost. As a business we have seriously considered not selling TVs. Once we add on costs of delivery and installation we can easily find ourselves losing money whilst trying to be competitive. 

Needless to say we don't waste our time with cheap and nasty units, we happily leave those to the mass market retailers. Lately, we've been selling almost exclusively the premium German made Loewe TVs and haven't really filled the mid level, ordinary Aussie house hold market.

But no longer! We've got ourselves some great deals on some Sony sets. The X80J LED TV at a decent 55" is $1295 and the OLED A90J 65" is $4995.

And unlike the big chain stores, we won't leave you to fend for yourself hooking it up to your AV receiver. Hell we'll probably even organise installation for you and be on the end of the phone to sort out any teething issues.

You'd be surprised the amount of times we'll get called on a Saturday morning with 'the remote's not working' or 'there's a picture and no sound'. Such things are usually easily solved but require just a bit of talking through to iron them out. 

As one of the little retailers we're committed to going the extra mile for our customers because, well, we like them! They're a cool bunch of people who do more interesting and, yes, more useful things than we do. So if we can save them time by solving their TV issues so their kids can sit and watch Saturday morning TV, that makes us happy. 

Have a look at the Sony A90J 65" TV here at Sony Australia official website

And the Sony X80J 55" LED TV here at Sony Australia official website

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Product Description


The new OLED A90J Sony is one of the brightest OLED TVs that one can buy at the moment. OLED TV stands for Organic Light Emitting Diode and effectively means that each individual LED can switch itself completely off vs the LED TVs where there's alway a residual light source because the individual LEDs can't completely switch off.

This makes OLED blacker which gives a real kick and pop to the colour but also makes them overall darker....not so good when you'd like to have some beers watching Carlton beat Collingwood in an AFL grand final....what can I say, we're Carlton fans and believe it'll happen again one day...more likely sooner on the womens side! Anyway for such situations, TV brightness in well-light areas is key and the A90J has ramped up the brightness like no other OLED TV has done thus far. But just simply looking at this unit compared with the cheaper X80 series when they're switched off, it lacks the ultra reflective plasticyness of the X80 series.

Having said that, the X80 series offers incredible value for money for an Aussie home looking for a unit with all the built-in apps and functionality that are present in the higher end models but not after that blistering, sharp picture quality. A 55" comes in at $1295, a 65" at $1695.

Then there's the Goldilocks. Not too much, not too little. The A80J OLED TVs. Here we don't have the huge new and improved brightness of the A90J and the picture doesn't bubble and pop as much. But it has that Sony ease of use and has that nice sleek bezel like the A90J. It does miss out on the feet adjustment of the A90J though which let the TV sit perfectly flat on a benchtop.p>

The A80J comes in 55" ($2495), 65" ($3495), 77" ($5995)

See the Sony Official Website entry for the A80J units here

Free Shipping Information

We offer free shipping to metropolitan areas on all orders over $100, except for orders containing the following products:

Televisions, Floorstanding speakers, Subwoofers and Package systems.

Shipping on these items will be standard delivery. If you want expedited shipping, an option should be available at checkout.

We try to dispatch all goods within 48 hours however from time to time the stock in store runs out before we have a chance to update the website. In these cases we will contact you if the item will take longer than 48 hours to be dispatched.

We strongly suggest that items are shipped to a business address, or an address where someone can sign for the delivery. On checkout you have the option of choosing Authoirty to Leave. This will not require a signature, but goods will be left at your premise and the delivery company will take no responsibility for them beyond this point.

Delivery times can vary depending on location. Regional areas may take more than 5 business days depending on the courier used.

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