There is a reason why Loewe Televisions exist. It's a question that people are very justified in asking as they are substantially more expensive than a regular Asian brand. 

A simple answer is that Loewe Televisions are to other brands the in the same relationshop that BMW and Mercedes are to Hyundai and Great Wall. The reality is that there are actually greater differences in technological quality between a Loewe and those others than is evident in the automobile analogy.

Most Televisions are now disposable, they have been deliberately manufactured to acheive the same type of duty cycle and longevity as you might expect from a typical smart phone, so their designed consuner churn is typically 2 - 4 years. This duty cycle ensures that a factory will still have a marketplace for its new product and the numerology of the marketing engine is targeted to a two year innovation cycle that will hopefully proffer enough rationalisations to a consumer to buy anew every four years.

Loewe has very distinctively jumped off this merry go round. On any close inspection based on a common sense engineering viewpoint they are self evidently better made than brand leading Samsungs and LGs by an order of magnitude. the quality of fit and finish, the materials of construction, the precision of the LCD panel.

Look carefully at the televisions under bright light when they are both on and off. The Loewe is far less reflective in a bright room; in conditions where there is a dark scened footage in a brightly lit room you will see even the entry point Loewe Art series to have far less mirroring than an Asian manufactured Television. 

With the Television actually powered down in a well lit room a Loewe TV remains a slickly finished piece of elegance where the alternative products are exposed as glossy crudities of not even Mattel quality in their screen finishing. The cheap high gloss finish of the Asian screens helps to make them poppy for bright colourful animation material played in a darkened section of a showroom but fails in basic real world video performance in a domestic living room.

The ultimate Loewe Television is the Reference Series. These are other worldly in their beauty even when they are switched off. The UV polarising gorilla glass not only protects the Television from an errant  childs projectiles but also proffers an inky black non reflective depth in the resting condition that leads the Television to most nearly resemble the Monolith from the iconic science fiction film 2001. The remaining chassis of a Reference is hand finished in an anodised alloy of exquisite precision.

Loewe Televisions are built to be serviced. In a marketplace where those other brand products are essentialy printed Loewe has circuit boards that can be pulled out military aviation style and replaced and upgraded. To complement this serviceability they mantain a repertoire of the best technicians in Australia who can come to your home in the event of an issue. Fundamentally though these are Televisions that are built for a ten year plus duty cycle rather than three ...

I must mention two more things about the Loewe sets ... though I could go on for a few thousand words ...

One the sound quality of these TV's is excellent. Where the competing designs are marginal on quality and shaved to within an inch to acheive their price points they have also nearly entirely neglected the quality of their internal amplifier and speakers. Loewe televisions have multi channel amplifiers with separate woofers, midranges, and tweeters in acoustic chambers.

Two is the video processing. There is four times the power and mass of processing circuitry in a Loewe TV dedicated to converting the digital dots from the video feed into an image that we can see. They look better. This is a fundamental thing. We spend an unseemly portion of our lives glued to these things, much more than we do for example driving our expensive motor vehicles. We absolutely owe it to owe ourselves to watch the best picture possible on these machines, Loewe enables this to happen. 

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