Yes ... I like to make my clients cry ... This works on several levels. The most basic is that of producing an emotional reaction in a prospective customer is generally a good positve indicator that they may buy something from you. Generally ...

Just when we thought we were safe to get back into the waters of our local business demographic it turns out we are surrounded by clusters of Covid19 outbreaks and now the army is coming to test us all ...

Generically bookshelf speakers are those medium sized transducers between 20 and 40 cm high that are designed generally to be mounted with their tweeters at ear level. There is an optimum size of loudspeaker where the various parameters of efficiency, frequency response, bass performance, cabinet neutrality, peak sound pressure level meet. I tend to refer to this size as the "fat bookshelf" range, not exactly fashionable but with a wonderful personality ....

At the very heart of the specialist consumer audio visual business lies the sales of Home Cinema Amplifier. Like the engine of a car this component is the main focus of a potential consumers attention as they cut their way through the jungle of marketing hype on a path towards owning a surround sound system in their home.

In a very real sense our own small business in Carlton was founded upon the existence of this product category. In 1990 when we opened the king of the hill in Hi Fi retail was the Surround Receiver and this was part of our intended foundation when we wrote the business plan. Pro Logic was the word and Top gun was the demo.

This is rather a special privilege for me to be taken to the Dynaudio production facility in Denmark. Right now this is the most well capitalised loudspeaker company on planet Earth, they were hugely infused with money by the Chinese Acoustic components company Goertek ... that you have probably never heard of. They make all the nano speakers for mobile devices and have the largest market value of any company in this sector with no less than 42,000 employees.