... is what the Federal Court judge said about Harvey Norman's advertising for 3D TV as he slapped a $1.25m fine on them ...

Frankly one is surprised that CE companies don't get fined more often ... one suspects that the severity of the response in this case might have to do with the linkage that the advertising had to football ... and casting any aspersions in that direction in Australia is surely kindred to being charged with blasphemy in Saudi Arabia.

Harvey Norman made a big advertising effort to be firmly associated with the 3D TV release ... one might say their marketing department was clutching at technological straws in attempt to ride the diminishing surf of innovation in a maturing TV marketplace ... and now they are beached is.

3D TV ... steadily diminishing interest ...

2D or not 2D ... that is the question ...