Two groups of 30 people watched the same video clip, individually, on the same television. Half were told to expect a better experience thanks to HD technology, an impression backed up by posters, flyers and an extra-thick cable connected to the screen. The other half were told to expect a normal DVD signal ...

The results of this study by a Dutch based team clearly showed that the people watching the "placebo" signal believed they were seing a better picture due to the phsycological framing of the demonstration ...

Beware the bulkstore cable "demos" ...



"New Scientist, think yourself a sharper TV picture" .



"The Guide to computing literature, vol 7, Issue 3, September 2009".