Well in amidst the welter of OLED, SED, LCOS, LCD, PLASMA, LASER ... there is now...NEO FLUIDIC..and it is nothing to do with display technology...it is just the new styling of the PD7 series Piano black Sharp LCD's...they have a black on silver curve on their front panel that epitomises movement in an angle...it's actually quite good...evolution in action of combining shape with purpose in the loudspeaker interface of the screen...combined with a 1920 x 1080 generation 8 panel these are going to turn into a cult that will may lead to world LCD domination...

Sharp have an interesting website promoting the benefits and manufacturing advantages of their new TVs just here: "More To See"

Sharp will be strongly promoting the virtues of their unique manufacturing facility, green and clean and built to emplace the company in an unassailable position of dominance in large screen LCD manufacture.