At the very heart of the specialist consumer audio visual business lies the sales of Home Cinema Amplifier. Like the engine of a car this component is the main focus of a potential consumers attention as they cut their way through the jungle of marketing hype on a path towards owning a surround sound system in their home.

In a very real sense our own small business in Carlton was founded upon the existence of this product category. In 1990 when we opened the king of the hill in Hi Fi retail was the Surround Receiver and this was part of our intended foundation when we wrote the business plan. Pro Logic was the word and Top gun was the demo.


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