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Overbranding and similiar

Thursday, 13 October 2011 11:11:00 am Australia/Melbourne

A few weeks ago we wrote about the overbranding practice wherin a defunct brand name in the local market is dug up and applied to low cost product to give it sales cred into the Australian consumer marketplace...

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Posted in Opinions By Rab Turner

TV's now being investigated for fake branding ...

Wednesday, 24 August 2011 10:01:00 am Australia/Melbourne

Thus brands such as Telefunken, Nakamichi, Hitachi, Akai which have no flat panel product manufactured for Australia have effectively been hijacked for local consumption by unscrupulous distributors. Buyer beware!

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Posted in Opinions By Rab Turner

Goodbye Hitachi consumer electronics in Australia

Monday, 21 January 2008 2:43:00 pm Australia/Melbourne

Hitachi have announced that they are closing their Australian CE business as of 19th February 2008 due to losses in the flat panel marketplace. It appears that they have lost $400 million in the last 6 months...after their recent debacle with misrepresentation of screen resoltion we are not surprised.

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Posted in Opinions By Rab Turner

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