Customers fear that they are not getting the best price. Retailers fear that they may be undercut. Somewhere in the balance of market forces Hi Fi and AV gets sold and taken home. When I first experienced this type of high dollar per unit retailing in the UK in the seventies there was no question that prices could be fixed by a retailer or distributor. If anyone had the temerity to ask for a discount at point of sale they would be treated … rudely. 

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